The Bloody Truth is a design campaign for a social change targeting men/cis-gendered individuals who might not be as familiar with the impact of periods on people. At its core, this campaign strives to drive menstrual health equity for all menstruators, irrespective of who they are, and make a call for the need for accessibility to menstrual supplies. This project consists of multiple design prototypes of deliverables. My task was to create the campaign logo, branded spaces, bags, pins, and poster series. This project won Graphic Design USA’s American Graphic Design Award 2023.